The Importance of SEO Without a doubt, the best way to increase your traffic long term, which will in turn increase your sales long term, is to increase your search engine rankings with search engine optimization (SEO). While search engine optimization will get your website ranking high in the search engine results, it [...]
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PPC (Pay Per Click) MARKETING If you need to attract immediate traffic to your website, but don’t have the time to wait for search engine optimization or other advertising to kick in, pay per click marketing is the easy answer. Not only is pay per click marketing an excellent way to attract instant [...]
The Four Step Marketing Plan Step 1: The USP Give me two reasons why I should buy from you instead of your competition in the next 15 seconds. Can’t do it? Then your business is in trouble. Why? Because you have a weak unique selling point. Also called your USP, your unique selling [...]